Freiburg im Breisgau is one of the most dynamic cities in southern Germany — and not just because of its sunny location. Anyone who invests in a holiday home today benefits from stable demand and long-term growth in value.

Freiburg im Breisgau is one of the most dynamic cities in southern Germany — and not just because of its sunny location. Together with the surrounding Black Forest, the region is an attractive destination for tourists, active holidaymakers and those seeking relaxation. Anyone who invests in a holiday home in Freiburg or the Black Forest today benefits from stable demand, growing tourist infrastructure and long-term growth in value.

1. Freiburg as an urban growth center

Freiburg is not only a livable university city, but also an economic and ecological location for innovation. The high quality of life, proximity to France and Switzerland, and good rail and motorway connections make the city particularly attractive — even for guests. The number of overnight guests is growing steadily: According to the State Statistical Office, Freiburg recorded over 1.6 million overnight stays in the last complete survey year, and the trend is rising.

In addition, there are the many day and weekend vacationers who use Freiburg as an ideal starting point for trips to the Black Forest. The demand for individual and well-located holiday apartments has been increasing for years — especially among travelers who deliberately avoid hotels.

2. The Black Forest is booming — including year-round tourism

Whether it's a hiking holiday in summer, wellness in autumn or cross-country skiing in winter — the Black Forest is one of the few regions in Germany with strong year-round tourism. In the district of Breisgau-Hochschwarzwald alone, over 4.2 million overnight stays were counted in 2023. Towns such as Hinterzarten, Titisee-Neustadt or Todtnau benefit from investments in sustainable tourism, modernized infrastructure and a growing number of international guests.

Another argument: The Black Forest is not dependent on classic seasons — the booking curve shows a stable distribution over the year. Holiday homes that are professionally managed and smartly marketed achieve occupancy rates of over 70% in the region.

3. Why it's worth getting started right now

Demand is there — but supply is also growing. Anyone who invests now can still secure attractive properties in a preferred location before entry prices continue to rise. Particularly in demand:

• Centrally located apartments in Freiburg, e.g. in Stühlinger, Wiehre or the old town
• Chalets, holiday homes or apartments in places with a local recreation character, such as Titisee, Kirchzarten, Breitnau
• Properties with good public transport connections and parking facilities for a mix of urban and nature experiences

It is also expected that the number of overnight guests in the region will continue to increase in the coming years — not least as a result of targeted marketing strategies by Schwarzwald Tourismus GmbH and investments in sustainable mobility.

4. Conclusion: Anyone who invests in Freiburg or the Black Forest invests in sustainable growth

Holiday properties in Freiburg and the Black Forest offer a rare combination of emotional value, economic stability and tourism potential. The region is diverse, lively, close to nature — and that is exactly why it is so popular. Anyone who today invests professionally in a holiday home or makes better use of existing properties can benefit from long-term capital growth and a high rental return.

👉 Arbio supports owners in the region with comprehensive administration — from pricing to guest communication and cleaning. This will turn your holiday home into a successful long-term business model.