Hamburg is one of the most dynamic cities in Germany — economically strong, culturally diverse and extremely popular for tourists. The Hanseatic city attracts millions of visitors year after year — from cruise guests to business travelers to city vacationers.

Hamburg is one of the most dynamic cities in Germany — economically strong, culturally diverse and extremely popular for tourists. The Hanseatic city attracts millions of visitors year after year — from cruise guests to business travelers to city vacationers. This provides holiday home owners with a clear opportunity: Anyone who invests in short-term rental property today can benefit in the long term.

Hamburg is growing — and with it demand

According to the Statistical Office for Hamburg and Schleswig-Holstein, Hamburg recorded over 15 million overnight stays in 2023, and the trend is rising. It is particularly remarkable that not only classic hotel guests but also increasingly individual travelers are opting for privately run accommodation. Holiday apartments offer them more flexibility, privacy and an authentic experience — especially in trendy districts such as Eimsbüttel, Ottensen, St. Georg or HafenCity.

Why is a holiday property in Hamburg worthwhile right now?

High tourist demand: The city is a magnet for music, theatre and culture fans, cruise guests, trade fair visitors and congress participants.

Good occupancy rate all year round: In contrast to traditional holiday regions, Hamburg is not just a summer destination — many trips are work-related or event-related.

Stable prices and growing real estate values: The demand for housing in Hamburg is consistently high. This secures the value of your property in the long term.

Great potential for dynamic pricing: Accommodation prices are rising significantly, particularly at events such as the Hafengeburtstag, the Reeperbahn Festival or the Elbphilharmonie season.

Legal framework: What applies in Hamburg?

Anyone who wants to rent out an apartment in Hamburg at short notice must comply with the Hamburg Housing Protection Act. The following applies:

•A permit is required if the apartment is used for improper purpose for more than 8 weeks per year.

•For main residences, a notification to the city is required.

•The use of a registration number is mandatory and must be included in online advertisements.

A professional partner like Arbio can help you with this — from legal review to obtaining all necessary permits.

Arbio is with you — from set-up to price optimization

With Arbio, you have an experienced partner at your side who takes care of all aspects of your holiday rental in Hamburg:

•Professional setup of your apartment (design, equipment, photography)

•Listing management on platforms such as Airbnb and Booking

•Dynamic pricing depending on season, event situation and demand

•Guest communication, cleaning and maintenance — everything from a single source

Conclusion: Hamburg offers ideal conditions for sustainable holiday home success

The combination of high demand, growing tourism and an economically strong urban structure makes Hamburg one of the most attractive locations for short-term rentals in Germany. Anyone who today invests in a holiday property or wants to rent out their existing apartment can benefit in the long term with a professional setup and a reliable partner such as Arbio.

Now is the right time to get started in Hamburg.